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09-17-2009, 07:11 PM
| | |  Emma Watson launches ethical fashion label with People Tree (UPDATED)
Emma Watson has launched an ethical fashion label with People Tree, selling organic fashion and fair trade items aimed at people ages 16-24.
Of the project, Emma said: Quote:
"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project."
"I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."
The line, which uses organic and fairly traded cotton, consists of clothes handmade by fair trade groups, creating jobs for disadvantaged people in Bangladesh, India and Nepal.
A photo of Emma advertising her fashion line can be seen here: 
The line, which will include jersey T-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women, will hit stores February 2010, and be available online. UPDATE: There is a new website specifically for Emma's collection, where you can sign up for e-mailed updates for the line, as well as purchase a catalogue for £2. There are also more details about other items that will be available besides just clothing. Quote:
Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection.
The collection will be available for purchase at People Tree stores in Europe and Japan, as well as online for U.S. shoppers.  | |
09-17-2009, 07:14 PM
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#2 (permalink)
| | Moke
Join Date: Aug 2009 Location: Amongst Magic
Posts: 8,616
Hogwarts RPG Name:
Zara Gwendolyn Monroe
Sixth Year
  x11
| Atypical Ravenclaw Bookworm // Hair Flipper Pro / / the edgy starbuckian // Hot Messie
I like the look of it. Too bad it's aimed for people younger than me. I'd buy it none the less.
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09-17-2009, 07:17 PM
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#3 (permalink)
| | Mooncalf
Join Date: Jun 2009 Location: home
Posts: 7,541
| Oyun Hastası
That's nice. She looks so beautiful!!!
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09-17-2009, 07:19 PM
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#4 (permalink)
| | Gnome
Join Date: Jan 2009 Location: With Madina Lake xD
Posts: 280
Hogwarts RPG Name:
Matt Lynch
Fourth Year |  Leone & Phelps Twins lover
Wow this is amazing I hope I''ll be able to buy stuff from the Line here in Ireland 
__________________  Matt Leone  | |
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09-17-2009, 07:21 PM
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#5 (permalink)
| | Mooncalf
Join Date: Dec 2007 Location: Underwater (:
Posts: 6,570
Hogwarts RPG Name:
Charles Fitzgerald
Fifth Year | Heart keeper ♥ l Rawrrr ll domestïc equïne ll cherryy''
Looks amazing! That's a very nice thing to have! Go Emma!
__________________   Palm trees, Ocean breeze ..
Salt air, Sun bleached hair ..
Endless Summer; Take me there .. ♥ | |
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09-17-2009, 07:25 PM
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#6 (permalink)
| | Puffskein
Join Date: Nov 2007 Location: Pittsburgh,PA
Posts: 1,588
Hogwarts RPG Name:
Emma Paige Turner
Graduated |
Oh she looks cute
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09-17-2009, 07:39 PM
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#7 (permalink)
| | Streeler
Join Date: May 2008 Location: isle of man/ Ireland
Posts: 245
Hogwarts RPG Name:
Kerri Black
Fifth Year |
This is lovely... its such a great idea
That picture as well is fantastic 
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09-17-2009, 07:41 PM
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#8 (permalink)
| Formerly: _Ginny_  Jobberknoll
Join Date: Aug 2009 Location: Lost
Posts: 4,040
Hogwarts RPG Name:
Charlotte Cooper
Fifth Year | Blondieee ♥ Pumpkin ♥ Pear sodaaa! Little Monster <3 ♥ Orange Poppies
WOW! So cool!
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09-17-2009, 07:42 PM
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#9 (permalink)
| | Streeler
Join Date: Jun 2009 Location: greece,xanthi
Posts: 236
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she's gorgeous!!!
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09-17-2009, 08:16 PM
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#10 (permalink)
| | Gnome
Join Date: Aug 2009 Location: here
Posts: 263
Hogwarts RPG Name:
Niamh Cadi Maddox
First Year |
looks good, I might buy some, I wonder where it'll be available from
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09-17-2009, 08:18 PM
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#11 (permalink)
| | Horklump
Join Date: Sep 2006 Location: Canada
Posts: 38
Hogwarts RPG Name:
unsorted
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I can wear clothes younger than me because I'm so small, I could probably fit in these outfits, yay!  | |
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09-17-2009, 08:30 PM
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#12 (permalink)
| | Snidget
Join Date: Apr 2008 Location: King's Cross ♥
Posts: 2,901
Hogwarts RPG Name:
Gatty Natalia Piper
Seventh Year | harry ϟ potter is a lifestyle
I'd love to buy a few things! Emma's so stylish and it's great how it's benefiting a charity as well  | |
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09-17-2009, 08:32 PM
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#13 (permalink)
| | Jobberknoll
Join Date: Aug 2007
Posts: 4,230
| Climbed & Reached 1000!
Very good idea! Quote:
Originally Posted by DH Vixen  I like the look of it. Too bad it's aimed for people younger than me. I'd buy it none the less. I think they won't mind if you buy it.  | |
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09-17-2009, 08:33 PM
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#14 (permalink)
| | Bugbear
Join Date: Sep 2009 Location: Down Under
Posts: 32,132
Hogwarts RPG Name:
Cody Liam Evans
Seventh Year | HP, Harry & Ginny ♥ | Music Girl ♫ | | BW, JB, CS, 1D, Glee, AVPM/S Lover | Pray &
Cool Emma!
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09-17-2009, 08:40 PM
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#15 (permalink)
| | Ashwinder
Join Date: May 2004 Location: USA
Posts: 13,555
| Ultimate Potterite Original original
Wow, that's great for Emma!
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09-17-2009, 08:42 PM
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#16 (permalink)
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SS100 TriumphantMooncalf
Join Date: Jul 2009 Location: Yonder ♥
Posts: 7,769
Hogwarts RPG Name:
Carve Hetcher
Fifth Year | so you can convince yourself that im cute
i WANT it ALL!
__________________
♥♥♥My heart is out at sea. And my Head's al over the place.
I'm losing sense of time, and everything tastes the same.
I'll be home in a day. I fear that's a month too late. ♥♥♥ | |
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09-17-2009, 08:54 PM
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#18 (permalink)
| | Puffskein
Join Date: Apr 2003 Location: Nerdfighteria
Posts: 1,330
Hogwarts RPG Name:
Audio Eastwood
Graduated |
Gaaah I wonder what stores it will be in. And hopefully wont be expensive ><
I love her style SO much. <3
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09-17-2009, 09:09 PM
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#19 (permalink)
| Formerly: Nimmiii SS100 TriumphantDoxy
Join Date: Sep 2008 Location: on the edge of glory
Posts: 6,032
Hogwarts RPG Name:
Rory Thompson
Gryffindor Fifth Year | ♥ Anissel | Mrs. O'Pry's BFF | Sweet Pea's Lassie ♥ | Laura's Mango | Tycy ♥
wow that's great! I would totally buy from it!
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09-17-2009, 09:21 PM
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#20 (permalink)
| | Bundimun
Join Date: Aug 2009 Location: South of England
Posts: 33
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She could so easily have linked up with a major retailer, Its great to see her using her position to influence this side of the Fashion industry. Good Luck to you Emma! I'll be checking it out!
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09-17-2009, 09:24 PM
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#21 (permalink)
| | Puffskein
Join Date: May 2009 Location: Syria (GMT+2)
Posts: 1,201
Hogwarts RPG Name:
Donella *Nella* Saturnwand
First Year |
WOW cool
go Emma!!! | |
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09-17-2009, 09:27 PM
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#22 (permalink)
| | Gnome
Join Date: Jun 2009 Location: Cebu,Philippines
Posts: 389
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i am so buying it
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09-17-2009, 09:28 PM
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#23 (permalink)
| SS Featured Artist
DA Poet
Rupert is My Man!
SS100 Triumphant Aethonan
Join Date: Jul 2004 Location: The Wicked House
Posts: 18,910
Hogwarts RPG Name:
Ottery St. Catchpole
Gryffindor Third Year | Stop Poverty Buy Emma's clothes ... Paris & Kellybear r luv :Read Otty 's fics:Gone With the Wind:I♥Rupert
I can't begin to describe the level of awesomenesses that Emma has achieved by doing something like this ... wow!
I'm seriously shocked and impressed. It's nice to see she's not just another Hollywood actor who does charity on the side but she's trying to make a difference ... yay! 
I wanna buy some even if I can't wear it cuz I'm a boy and I'm definitely not in that age group
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09-17-2009, 09:49 PM
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#24 (permalink)
| | Jarvey
Join Date: May 2009
Posts: 602
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great doing!!!!! wow she make me really proud lol that i love them all
she looks beautiful as always...
cant wait to see the whole line...=)
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09-17-2009, 09:55 PM
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#25 (permalink)
| | Puffskein
Join Date: Mar 2009 Location: Ottery St Catchpole
Posts: 1,950
Hogwarts RPG Name:
Olena Tymoshenko
Second Year |
Wow, I can't wait to be able to buy that stuff! Does anyone know where it will be sold? Like which stores?
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x8
I really like it!! Emma is just a jack of all trades... or should i say Jill
