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Old 07-23-2007, 05:15 PM
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Post Deathly Hallows breaks sales record (UPDATED)

Harry Potter and the Deathly Hallows has broken the record for most books sold on the first day of release, selling 8.3 million copies in the first 24 hours. The record was previously held by Harry Potter and the Half-Blood Prince which sold nearly 7 million.

Of the 12 million copies printed by Scholastic, 1.2 million were sold by Borders and 2.2 million at Amazon.com, with numbers from Barnes & Noble expected to be somewhere in between the two. As many as 6 million were purchased at “non-traditional retailers” such as Wal-Mart and Costco.

According to Scholastic:

Quote:
The excitement, anticipation, and just plain hysteria that came over the entire country this weekend was a bit like the Beatles' first visit to the U.S.
Interestingly, box office attendance for Harry Potter and the Order of the Phoenix went down by 58 percent the weekend Deathly Hallows was released.


Source: Variety

UPDATE: Meanwhile, in the U.K. Bloomsbury have announced that 2.7 million copies of Deathly Hallows were released in the first 24 hours of it going on sale - making it the fastest selling book ever. The previous record at 2 million was held by Half-Blood Prince.

UPDATE #2: Further to the U.S. news, Barnes & Noble have announced that they sold 1.8 million copies of Deathly Hallows in the first 48 hours of release.

UPDATE #3: The Guardian has a breakdown of the sales of the book within the U.K.

Quote:
Supermarket sales appear to account for around half of the 2.7m copies, with Asda's quick apology to Bloomsbury and aggressive price-cutting producing sales of 126,000 copies priced £5 in the first hour, and 485,000 copies in the first 24 hours - a rise of 128% on figures for Harry Potter and the Half-Blood Prince.

According to a Tesco spokesman, the chain sold "more than 500,000 copies over the weekend" at an in-store price of £10 - a price which reduces to £5 as part of a supermarket spend of £50 or more - and are continuing strongly. "We're expecting that people will put it in the trolley along with their weekly shopping," he said.

Sainsbury's refused to give precise figures, claiming that sales were commercially sensitive information, but suggested that sales at £8.87 have "gone very well".

Of the major booksellers, Borders and WHSmith are both "very pleased" with sales over the weekend. Both refuse to give figures for sales in the UK, though Borders reports 1.2m copies sold worldwide - "considerably up" on last time - and WHSmith claims sales at a rate of 15 copies a second.

Waterstone's are less tight-lipped, quoting 350,000 copies sold in the first 24 hours. The high-street chain is celebrating the success of Potter-night parties in 279 branches, with 100,000 books sold at £8.99 each in the first two hours after the book's release at midnight last Friday.
UPDATE #4: The Scotsman has the exact figure of copies of Deathly Hallows sold in the first 24 hours of release in the U.K.; 2,652,656 - a significant increase from the first day sales of Half-Blood Prince which amounted to 2,009,574.

Quote:
Publisher Bloomsbury described it as "the most astoundingly successful book launch ever".
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Old 07-23-2007, 05:20 PM   #2 (permalink)
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that's awesome! i am proud to say i helped
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Old 07-23-2007, 05:21 PM   #3 (permalink)


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Wahhooo!! Thats soo coool!!
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Old 07-23-2007, 05:41 PM   #4 (permalink)
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Oh wow.
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Old 07-23-2007, 05:42 PM   #5 (permalink)
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Quote:
Interestingly, box office attendance for Harry Potter and the Order of the Phoenix went down by 58 percent the weekend Deathly Hallows was released.
LOL gee, i wonder why I'm not surprised DH broke the record though!
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Old 07-23-2007, 05:44 PM   #6 (permalink)
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no surprise there....and i went to get it at midnight everyone was excited...jeeze one of the funnest nights of my life....
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Old 07-23-2007, 05:46 PM   #7 (permalink)
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of course box office attendance was down... didnt anyone tell them? The world stopped the 24 hrs after harry potter was released.


hahahahaaa
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Old 07-23-2007, 06:08 PM   #8 (permalink)
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Woohoo! Go DH!
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Old 07-23-2007, 06:35 PM   #9 (permalink)
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It's absolutely amazing, isn't it?! I'm so happy and proud of 'Deathly Hallows'. Congratulations to Jo on writing another fantastic novel!
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Old 07-23-2007, 07:23 PM   #10 (permalink)
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Wow i knew it would be a big sell but not this big in 24 hours
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Old 07-23-2007, 07:30 PM   #11 (permalink)
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That's awesome
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Old 07-23-2007, 07:31 PM   #12 (permalink)
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Wow!!! I know! people were like a tidal wave when the bookstores opened!!!!
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Old 07-23-2007, 07:38 PM   #13 (permalink)
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Wow!

Poor thing for the film, though.
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Old 07-23-2007, 07:42 PM   #14 (permalink)
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That's great!!!!! The book is AMAZING!!!!!!!!
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Old 07-23-2007, 07:58 PM   #15 (permalink)
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Old 07-23-2007, 09:00 PM   #16 (permalink)
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Wow!!! Yay I helped that record!!! Woo
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Old 07-23-2007, 09:05 PM   #17 (permalink)
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I also helped! Very pleased!
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Old 07-23-2007, 09:27 PM   #18 (permalink)

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i HELPED!!!
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Old 07-23-2007, 09:31 PM   #19 (permalink)
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I Helped too! -gigglesnort-
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Old 07-23-2007, 09:36 PM   #20 (permalink)
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Well noooo surprise there...lol there's just this feeling everywhere you go on just how much mania's been going on..about the drop in OOTP>> that's just because people are saving all there stuff for the book lol!!! I LOVED THE BOOK IS WAS THE MOST AMAZING BOOK I EVER READ AND I CAN'T BELIEVE IT'S OVER!!!! hp willl always rock my world though,,,,
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Old 07-23-2007, 09:42 PM   #21 (permalink)
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It was so funny saturday night I was the only one roaming Snitch Seeker. Everyone was either reading or in a party, I guess.

It's amazing how many books were bought in just a couple of days, and that's only from one country, I understand.
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Old 07-23-2007, 11:05 PM   #22 (permalink)

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Teehee.... no duh. The Deathly Hallows is the most anticipated book of the millenium.
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Old 07-23-2007, 11:11 PM   #23 (permalink)
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Not suprising! I helped--we bought 4 copies
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Old 07-23-2007, 11:28 PM   #24 (permalink)
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I thought it would break the record its the last one everyone wants to read it I got mine from H-E-B
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Old 07-23-2007, 11:45 PM   #25 (permalink)
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It doesnt surprise me it broke records i mean when i went to barnes and noble at midnight for my copy it was crazy how many people were there.....imagine millions of people in america all reading that book at the same time...craziness!
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