That's great that they prefer a quality film over trying to make heaps of money out of the 3D trend that's going on now. You don't hear that too often nowadays.
Of course, they're going to make heaps of money anyway, regardless of whether the movie's in 3D, so they've got nothing to worry about in that area.
And I was going to see the movie in 2D anyway, so this perfectly fine with me.