A new television spot advertising the upcoming opening of the Wizarding World of Harry Potter is set to be
aired during
the Super Bowl XLIV, which will take place on Sunday, February 7 on CBS at 6:30pm EST. A preview image from the segment can be seen below.
Quote:
The spot will also begin a brand campaign for the resort, carrying the theme “Be courageous. Be outrageous. Be extraordinary.” The idea is to highlight the new Harry Potter attraction as well as mainstays that feature characters like Shrek and Spider-Man.
The spot is set to air sometime during the first half of the American football game. We will have the advert here as soon as it is available online.
UPDATE: Thanks to Universal Orlando for sending over a hi-res of the pic, which can be seen
here in our galleries.