i think they're only doing this to put them in the vault or what not, like they did Lion King, so when they come out again, it's more expensive and they're collectors editions after that, they do it to like the most popular things, altho why didnt' LotR happen to it then? lol.... but ya it's just a money and publicity thing if they come back for like a month at a time for a while it'll be a specialty or what not