Have women had enough of trying to look perfect? Soap company Dove's "Real Beauty" campaign has been a marketing phenomenon, striking a chord with increasing numbers of women fed up with the unattainable images of beauty they've been sold by the cosmetics giants.

The Money Programme investigates the beauty backlash as major names like J K Rowling speak out against the pressure on young people to be thin and beautiful.

Reporter Libby Potter lifts the lid on the beauty battle and asks where that leaves major players like L'Oreal and their world-wide cosmetics empire.