"Because it just changed how people saw us and it changed the perception of what we were trying to do."

Indeed it did, but not in the way he is thinking. Chris Columbus's films were films that you didn't have to read the books to understand. Starting with Cauron, critics complained that you had to read the books to understand. Don't get me wrong, everyone loves POA and the following films. But that was the point where they forced people to read the books.