I don't know where their Target stores are, but mine is only charging $49.99. I've talked to other people on different forums and that's their price too. One Target I went to had 3 copies and another had 2. I think a lot of people aren't seeing them because they have them laying down with only a little shelf edge sticker with the price. I was sooo tempted to buy it even though I have the Wizards Collection...I'm so obsessive