Charlie Redmayne, CEO of Pottermore,
announced that the release of
Harry Potter and the Chamber of Secrets on the site was "weeks away," and that more interactive pieces would be added to the site prior to its launch.
Quote:
"It's a fantastic experience, but not yet as good as its going to be. We are working on book two now, I'm very pleased with some of the pages I've seen, and it will be coming as soon as possible."
Redmayne, also stated the
Harry Potter ebooks sold on the
Pottermore Shop, brought in £3 million (nearly $5 million USD) its first month of sales. Redmayne noted that an additional five million new users registered for J.K. Rowling's interactive
Harry Potter website since its official open on April 14, 2012.
Quote:
"Over the past two weeks we've seen sales settle down, but they remain very significant, and way beyond what we originally budgeted for." [Redmayne] added that sales of the physical copies of the seven titles had also increased, and that because of the site's light-touch Digital Rights Management, piracy had diminished.
"Obviously there were fears piracy would increase as a result of being DRM-free, and that sales of the e-books would cannibalise sales of the physical titles, but we were delighted to see sales of the physical books go up, and piracy come down."
"We have demonstrated that if you make these books available in the way that people want them, and on a platform that is accessible to them, and at a price they are happy with, then generally people will chose to buy them."
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