Pottermore's chief executive Charlie Redmayne
revealed that the official
Harry Potter e-books available on J.K. Rowling's interactive site brought in "over £1 million" three days after the March 27, 2012 launch, as stated in an interview with The Naked Book. Overall, Redmayne would not say which of the seven
Harry Potter books sold the most, but noted that the seven-book box set outperformed any of the individual installments of the saga.
Quote:
Redmayne said: "We had budgeted for a much lower figure, I had looked at the physical sales of the books, and tried to anticipate what proportion of sales would be digital, and that there was a certain amount of pent-up demand, but it surpassed anything we anticipated." He said post-launch the figure had "settled down" but continued to exceed predictions. "It is still running at a much higher rate than I was anticipating, even for the launch. It is still surpassing anything I've ever seen for e-book sales."
Redmayne said he had put in place an infrastructure and customer services team aimed at meeting customer demand. "Everything that Harry Potter does surpasses expectations. We had planned for something that we just couldn't anticipate."
The Harry Potter official e-books and audio books can be purchased at the
Pottermore Shop; the website itself is currently down for maintenance, setting up for the public grand opening later this month.