they are lovely photos, very classy and feminine, yet playful. Emma is hardly what you call a wallflower, so i completely understand when she says the Lancome gig allows her to work the way she wants to.

the money must be awesome, it always is for any product endorsement but more so for makeup (and a high end one at that). given that Emma has come to terms that she will always be associated with HP, this is her way of taking control of her image, and in a way, her career. look at it this way-- the good money she makes from this will allow her to just take on quality projects she feels strongly about, and not do some shoddy movie/ tv or worse-- take on those guy magazine photoshoots just to pay the bills.